The business name Sportsbet Australia was first registered in 1994, with domain name registered in 1999. The company was acquired by Paddy Power in December 2010, and since 2 February 2016, it has been owned by Flutter Entertainment. This regulation involves varying restrictions on products and promotional activities that can be offered by licensed corporate bookmakers in Australia. Sportsbet is headquartered in Melbourne and seeks to operate within the boundaries set by multiple Australian regulatory authorities at a federal and state level. Sportsbet is licensed as a corporate bookmaker in the Northern Territory under the Racing and Betting Act 1993 (NT). Sportsbet is an online gambling company owned by Flutter Entertainment, primarily targeting the Australian market.
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